Apple Mail

also referred to as: apple mail app

part of Apple includes Apple Mail Privacy

3 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 14, 2021 by Benedict Evans · said 9 times in 3 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Jeremy White (7), Benedict Evans (2)

mentionsepisodesper episode tap a year for its mentions

2024 1 mention in 1 episode

Apple's Vision Pro Feb 8, 2024 · 1 mention · from 7:16
every mention in 2024, scene by scene →

2021 8 mentions in 2 episodes 4 per episode

The Business of publishing Jun 21, 2021 · 7 mentions · from 30:47
Paying attention to Apple again Jun 14, 2021 · 1 mention · from 32:20
every mention in 2021, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Apple Mail, oldest first

Jun 14, 2021 negative

Opinion

Evans: Apple's mail privacy changes break DTC email marketing metrics

“If you're a D to C company trying to acquire customers with email marketing, then like, okay, well that doesn't work anymore. Like your metrics have gone.”

Benedict Evans Jun 14, 2021 ▶ 33:18 Paying attention to Apple again

Jun 21, 2021 neutral

Assertion Supported

Evans: Apple Mail automatically downloads images, masking real open rates

“So the Apple mail app will download all the images. And so it will report a hundred percent open rate for every email that you get. And so you won't know what the open rate is for 40% of your base.”

Benedict Evans Jun 21, 2021 ▶ 33:32 The Business of publishing

Jun 21, 2021 neutral

Disclosure

Evans: Apple Mail and iOS represent roughly 45% of his newsletter audience

“So looking at my stats Apple and Apple mail and iOS are about 45%.”

Benedict Evans Jun 21, 2021 ▶ 31:16 The Business of publishing

Apple Mail

Mentions by year, the whole family

Everything said about Apple Mail, oldest first

Turn any episode into a week of clips.