The Ledger

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Assertion Open · timeframe May 2022

Apple had under one percent US market share when Fadell joined

“Yeah, it was much smaller, and it had a market share of one percent or less, only in the US. It didn't have retail stores, it only had the Mac. There was really nothing else that Apple had at that time.”

Tony Fadell May 20, 2022 ▶ 13:15 Legendary iPod & iPhone Creator Tony Fadell Shares His Design Secrets · Joe Lonsdale

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