Cinnamon: SpaceX Holds Pricing Power and Has Raised Small Satellite Prices Annually
Ian Cinnamon · From Palantir to Space Defense: Building a $100 Billion Company · Joe Lonsdale · Aug 13, 2025 · at 16:56
Apex Space CEO Ian Cinnamon explains SpaceX's launch economics and pricing power for small satellite rideshares.
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“And in fact, the price has gone up every year since then. So they have the pricing power. Now it's still very affordable, right? Like, if you rewind to 2015 or 20 10 to launch, ah, our, like, small satellite, like Aries, you'd be looking at 10 to twenty million dollars. Today it went from, you know, one point, ah, one million to 1.3 million. So we're an order of magnitude cheaper than it used to be, but it's still going up Every year a little bit”
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