Q So on one hand, these things are, are kind of hedged from a lot of the current AI disruption. On the other hand, isn't it easier to run a business with AI?
A A hundred percent. Um, and that's an area that we've been investing a lot in the past couple of quarters. My mental framework for it is a lot of people think of AI and they think of cost cutting and they're like, oh, we can really optimize our P and L. We can use AI, automate all these jobs, cut costs. That's not the right lens to look at small businesses. And it's not right for really one reason, which is that most of the folks in the back office of a small business are wearing multiple hats. If Susie does payroll route planning, HR, and you automate one of those jobs, you're not coming to Susie and saying, congrats, you just got a 33% discount on your payroll. She's going to walk out of the door and tell you're crazy. So what, what really it is, is it's a revenue growth story. What you have to do is work with your employees and small businesses, figure out, hey, how can we leverage AI to reduce the amount of monotonous work that you're doing and then help you identify, okay, what's the best way for you to take that time and reallocate it to something that generates revenue.
AI assessment note: “A hundred percent. Um, and that's an area that we've been investing a lot”