The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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every show 44 of 44
Cravotta: Hard paywall boosted Puff Count conversion rate to 20-25%
“When I changed PuffCount to a hard paywall, and I made users commit to a free trial before they could use any features in the app, it changed my business overnight. My conversion rate shot through the roof upwards of 20, 25%.”
Steven Cravotta Paid Mega-Creators Just $110 Per Video Using Posted
“For example, this creator right here who has 552,000 followers, she made a post for us for 110 bucks. It got 30,000 views. This creator here with 2.7 million followers, a 110 bucks a video, or this creator right here who only had 768 followers, but made an ama…”
Steven Cravotta Scaled Puff Count to $44K MRR on $82K Spend
“We spent a total of 82,000 dollars on our paid ads before exiting the business. This is how we scaled from three K to 44,000 dollars in monthly recurring revenue.”
Cravotta: Health and self-improvement mobile apps will absolutely crush
“When I look at like the most profitable niches in mobile apps, I think a lot of them do have to do with helping people be better, lose weight, quit vaping, quit drinking, anything in the health space, I think will absolutely crush.”
Steven Cravotta Scaled Puff Count to $44K MRR Before European Acquisition
“I built puff count. My quit vaping app scaled it to 44,000 dollars in monthly recurring revenue before exiting the company and selling it to a larger mobile app studio in Europe.”
Steven Cravotta Gained 50 Million Organic TikTok Views With Zero Spend
“I grew the puff count account to a 120,000 followers, over fifty million views and hundreds of thousands of app store installs all for zero dollars.”
Steven Cravotta Had an 11.6 Million View Video Yield Zero Installs
“Yeah, so this video here got 11.6 million views. Close to a million likes. And it drove me close to no installs.”
Steven Cravotta Maintained a $20 CAC Against a $70 Customer LTV
“So with all of our content and all of our paid ads, our customer acquisition cost on puff count was anywhere around 20 to 24 dollars. And our lifetime value was anywhere from 55 to upwards of 70 dollars per conversion.”
Cravotta: Over 12M total app downloads amassed across portfolio
“I've amassed over twelve million downloads on my apps in total.”
Cravotta: Puff Count generates $40K monthly recurring revenue
“I'm working on an app right now called Puff Count that is currently doing 40,000 dollars in monthly recurring revenue. So this is the last 30 days of sales for Puff Count. As you can see, we did 43,000 dollars in sales, and if we look at the last 90, we have d…”
Cravotta: 8.3M-view TikTok drove tens of thousands of Puff Count downloads
“For example, this one that got 8.3 million views drove tens of thousands of downloads for puff count.”