The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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YouTube's Algorithm Does Not Weight Comments for Video Performance
“Comments have no algorithmic waiting. Like YouTube don't look at comments for video performance, but it's a great indication of, Hey, like, especially with an audience like you have here that is Quite like a tribe of people into similar things.”
Top YouTube Creators Get Up to 90% of Viewership From TVs
“Like for example, this might shock some people in the audience, but for a lot of our biggest clients in my company, we're getting 6070, sometimes as high as 90% of our viewership. From TV. So from people watching on TV as their primary device type.”
Western YouTube Creators Typically Earn a $3 to $10 AdSense RPM
“I would say the kind of range I give most people here is if you have a Western audience, if your audience is primarily English speaking in America, Canada, UK, Europe you're probably going to see a three dollar to 10 dollar or PM. So that's the amount you get …”
YouTube Commands 33% of Streaming Watch Time Among US Children
“Total market share of the streaming market for the U S as a total number is about. YouTube, 10 or 11%. I've seen it get as high as 13%. With two to eleven-year-olds, it's 33%, so that's 33% of basically what they're watching is, is YouTube”
MrBeast's Exaggerated Golden Jet Thumbnail Still Drove Over 200M Views
“Like the world's biggest creator, Mr. Beast, like he'll make a video on like one dollar versus a hundred million dollar private jet. In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in th…”
MrBeast's Team Maintained Spreadsheets of Up to 30,000 Video Ideas
“When I worked with Mr. Beast, for example, like, I know that is like a crazy, you know, top of the line example of YouTube strategy, but like, Ideas that would literally be considered like the lifeblood of that company, like video ideas. And you'd have spreads…”
Using AI to Generate YouTube Thumbnails Does Not Violate Platform Terms
“Using AI and thumbnails is not against YouTube's terms, contrary to popular belief.”
Nielsen Data Shows YouTube Exceeds Netflix in Total Streaming Time
“If you look at data, Nielsen actually put data together. YouTube, when you look at the total time spent streaming content on YouTube, it's the biggest streaming service in the world. So more people stream content on YouTube than on Netflix or any of these othe…”
Noah Kagan's Channel Grew From 15k to 500k Views Per Video
“When I first started working with Noah, he was doing 1015, maybe 20,000 views a video. At our height of working together, we were doing four or 500 K views a video.”
YouTube Now Provides Native A/B/C Thumbnail Testing to All Creators
“YouTube gives everyone ABC testing. It allows you to upload three thumbnails every time you upload.”
Creator James Jani Sustains a Full Business on Two Annual Uploads
“For anyone interested, type in James Janney on YouTube. He's a creator friend of mine from London. He posts a video probably twice a year and has a full business, does really well, has people working for him, but he just makes really, really high quality docum…”