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Johnson: 54% of Millennials and Gen Z left brands over bad experiences

“When you look at Millennials and Gen Zs, they are less loyal than any other organization. 54% of them have left a brand because of one bad experience in the last year, and a third have switched to a new brand in the last year.”

Kathie Johnson Dec 1, 2022 ▶ 6:17 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

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