The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Antin: Airbnb made millions by changing seven characters on a CTA button
“We changed the text on the button with help from our amazing content design or UX writing team. We basically changed seven characters and made Airbnb millions of dollars.”
Antin: Facebook post hiding followed a power law driven by super-hiders
“The first thing I did is I looked at the distribution of hiding by user and found out that it's power law distributed, like everything on the internet. There are a few people on Facebook who hide a ton, and then most people don't hide it all.”
Antin: Only One B2B Company Hired a Researcher in First Ten Employees
“You published recently a list of, I think it was about 20 B to B companies and their first 10 employees. Do you remember how many researchers are in anywhere on that list? I'll give you a hint. It's between zero and two. It's one. There's one researcher on tha…”