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“They kicked me out, our head of marketing, and our head of sports marketing.”

“Takes a half a million to a million bucks to bring one style to market.”

“We turned our supply chain on at least six to 12 weeks before anybody else did.”

“We became the number one running shoe brand in the United States in the last 12 months, last month. 21 and a half percent share in performance running.”

“And so, but when we made the decision to burn the boats on everything, but performance running, the industry had never seen that before. And most people thought we were crazy that we wouldn't survive.”

“We haven't needed a dollar of capital since 2001.”

“Our return on tangible net assets has been over Over 50% for the last 15 years.”

“We have two of the best selling shoes now in the United States, the Ghost and the Adrenaline. They're the two top shoes in the performance running category.”

“A lot of the college athletes that race in the big brands, Train in Brooks. Every day.”

“And we generated ten million of cash that first nine months. That's how much we shrunk the balance sheet with focus.”

“Oh, eight, oh, nine, just as that was going on, you know, obviously great recession. We tripled the business. From 2009 to 20 14.”

“Nike, ah, signs a 27 year marketing agreement with the governing body of our sport, USA Track and Field.”

“Digital went from 30% of all of our products going through a website of somebody's, ours or another partner's, it went to 80% by the end of April, and in May, we sold more in May 2020, almost all through digital than we did in May 19.”

“1.13 billion.”

“So we see an opportunity for sixty million customers, Sixty million uniques up from maybe fifteen million today, four bagger, and four billion in revenue.”

“45% of my factories didn't make a shoe for three months. So I, we grew 20, ah, 30, 31% last year. We are up 43% coming into that, that, that, you know, product issue”

“The market in running, it's the biggest category in all of sporting goods. It's the biggest category in athletic footwear. It always has been. It's about a thirty billion dollar category globally. Apparel and footwear.”

“A frequent runner will put 20 to 30 miles a week. They'll go through 2.6 pairs of shoes a year.”

“So Houston Marathon, 8006 thousand marathoners, 12,000 halves. Number one shoe in the half, Brooks. Number two shoe in the full. There's a little brand down in Portland, Oregon. They were number one. But we are on their heels.”

“We were doing ten million of sixty million of revenue with them at 30 dollar shoes. My first meeting with them is we love Brooks. We see a great future for you.”

“I mean, we doubled the business, and women have driven this sport since the mid nineties.”

“Fruit was, you know, sort of consolidating all their stuff, and they had bought Russell for about a billion dollars with internal capital, and they were about to go and restructure that.”

“90% of our products went through a retailer.”

“Obviously, you know, some of the better sporting goods players and outdoor from REI to Dick's Sporting Goods. We're their number one brand.”

“My five-year survival rate was 20%. One in five. And my five years is this November, so I'm going to kick its butt.”