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MASTERS OF SCALE Assertion Partly supported
Daunt: Barnes & Noble has no marketing department and spends zero dollars
“Well, we have the great benefit of not having a marketing department, so we have zero marketing dollars to spend, so that makes it an easy thing. So that's never happening. Jeff Berman: None whatsoever. James Daunt: None whatsoever. I mean, literally zero.”
James Daunt Aug 21, 2026 ▶ 21:41 The Barnes & Noble comeback, from the CEO who did it (James Daunt)
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