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Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.

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SAASTR Prediction Not checkable as stated
Persson: No one will be asking for more headcount next year
“I think for next year, I don't think anyone is going to come back and say, I'm going to need more headcount for this.”
Denise Persson Jun 18, 2026 ▶ 13:13 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: Generative AI more than doubles meeting booking rates for SDRs
“So we're seeing more than double the meeting rates for those teams who've been using generative AI for their messages and their emails and everything.”
Denise Persson Nov 1, 2024 ▶ 21:01 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
SAASTR Assertion Not checkable as stated
Persson: Snowflake cut marketing cost per opportunity by 30% over six months
“Just looking back in the last, you know, six months, we've been able to lower our cost per opportunity with 30%.”
Denise Persson Jun 18, 2026 ▶ 4:48 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: AI generates fully customized customer presentations to save significant time
“Now you can create complete, you know, custom presentation depending on exactly on that customers, what they care about. That's pretty, pretty huge time-said.”
Denise Persson Jun 18, 2026 ▶ 14:36 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: Demand for in-person events is going through the roof
“In terms of events, we're just seeing the demand for events, all those in-person experiences, it's going off the roof right now.”
Denise Persson Jun 18, 2026 ▶ 16:15 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Prediction Not checkable as stated
Persson: Enterprise AI Agents Will Require a Centralized Control Layer
“I think we're gonna see probably a similar thing happening, In from an agent standpoint, right? Where there's gonna have to be, you know, a control layer around this.”
Denise Persson Jun 18, 2026 ▶ 43:26 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Prediction Not checkable as stated
Persson: Enablement training will face massive AI disruption next
“So I think that whole world of enablement training is gonna be up for massive, you know, disruption, you know, next.”
Denise Persson Jun 18, 2026 ▶ 45:53 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: 90% of Snowflake's 450 marketers use AI daily
“And on a daily basis now, 90% of our marketing organization are using AI on a daily basis. We have about 450, you know, marketers on the Snowflake team, you know, around the world.”
Denise Persson Oct 16, 2025 ▶ 10:12 Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO
SAASTR Assertion Not checkable as stated
Persson: Snowflake's marketing organization has about 700 people
“We have about 700 people in marketing. We also have our whole Customer training, partner enablement, sales enablement team and marketing as well.”
Denise Persson Jun 18, 2026 ▶ 7:33 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: Brand team members lead Snowflake marketing's AI usage leaderboard
“If we look, let's say our leaderboard, we actually do have a leaderboard as well in terms of, it is actually sort of a usage-based leaderboard... But again, the leaders on the board are people from our brand team. I didn't expect them to be there, but the top …”
Denise Persson Jun 18, 2026 ▶ 24:15 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: Snowflake Dedicates ~20 Central AI Staff to Sales and Marketing
“So we also have, again, a central AI data organization of Snowflake, and they have people on that team that are dedicated to sales and marketing. I think that might be around 20 people or so that are dedicated to sales and marketing. I mean, we have a quite la…”
Denise Persson Jun 18, 2026 ▶ 38:26 The Dashboard Is Dead: What Snowflake's CMO Does Instead
SAASTR Assertion Not checkable as stated
Persson: AI cuts Snowflake media team's scriptwriting time by 90%
“We have our own TV channel, Data Cloud Now. For them, they have seen that they're saving 90% in terms of Time savings for creating their scripts and preparing for interviews and everything.”
Denise Persson Oct 16, 2025 ▶ 14:12 Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO
SAASTR Assertion Partly supported
Persson: Snowflake expanded into over 40 countries in eight years
“We have, of course, expanded into over 40 countries, right, in the last eight years.”
Denise Persson Nov 1, 2024 ▶ 3:24 The Top Marketing Strategies for AI-Driven Growth with the CMOs of Snowflake, LinkedIn, and Carta
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