The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Embedding growth marketers within product teams will become the industry norm
“I've actually learned to my surprise that inclusion of growth marketers in the product teams is not all that common. And I personally think there's just a lot of opportunity being missed there. And I expect that to start to become the norm rather than the exce…”
Snyk's ungated sidecar code scanner drove massive user acquisition and activation
“The team went on to build out a functional sidecar product that Allowed users to basically try sneak without needing to sign up by simply pasting their code in for us to scan and giving them some results there and then. So, you know, we saw really great result…”
Product-led customer cohorts generate significantly higher net revenue retention at Snyk
“And what's, what's fascinating there is that the product driven cohort contribute a relatively greater amount to net retention.”
Snyk was the first to integrate security scanning with automated pull requests
“First of all, that, that integration in terms of connecting your code with security scanning like that was a first of a kind integration. Like no one had done that before.”
Snyk made its developer security education content completely free and public
“All the traditional solutions you need to sign up, you need to pay to get access beyond more than a couple, but these were just, they're all out there in the public domain.”
Snyk reached an $8.6B valuation post-Series F with over 2,000 customers
“Last valuation after our Series F was at 8.6 billion. We're securing the software of millions of developers now, well over 2000 paying customers, now around 1300 people, of which around 500 in R&D, with nearly 70 folks in our product org.”
The average modern software application is at least 75% open-source
“The average software application today is at least 75% of open source libraries and components.”
Snyk acquired its first 100 users directly through the Node.js community
“The first hundred or so users really just came from the founders engaging with the Node.js community and the interest that drove.”
Snyk acquired roughly 5,000 free users before attempting to monetize
“I think we probably had maybe around 5000 free users before there were any attempts at monetization.”
Snyk Advisor programmatically generates hundreds of thousands of package pages for SEO
“There are hundreds of thousands of these package pages, but they're just automatically being generated continuously.”
Snyk's initial self-serve monetization completely failed to convert large enterprise customers
“But the first self-serve monetization efforts only really saw traction with individual developers paying a hundred dollars a month or purchases in larger companies. They just didn't happen as everyone had hoped.”
Fixing vulnerabilities within 30 days is Snyk's core activation metric
“Now, habit moment that we define as a team being activated, it's related to fixing vulnerabilities within 30 days of team creation. And the reason that is, is chosen, it's because there is a significant correlation with downstream, and in that case with activa…”