The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
30% to 40% of Short-Term Experiment Wins Have Zero Long-Term Impact
“Yeah, it's right. It's in the 30 to 40% range.”
Payment Failure Alerts Gave Shopify Zero Long-Term GMV Lift
“We were doing much better alerting, reminding people, sending them a million emails about it. Cool. We got some pretty major lift. You look back six, 12 months. There was really no long-term left.”
Pre-Configured Store Themes Drove Long-Term GMV Despite Neutral Initial Conversion
“We tested, okay, if we give you a pre-configured block of like, you should have an image up top, then a text banner, and then a collage with your products that should help folks understand what to do when they're building the online store. It actually had no l…”
Shopify Embeds Marketing Across Business Units Instead of Using a CMO
“There's growth marketing who sits in, in growth. There's revenue marketing who sits over closer to sales. There's a brand team under Harley. He does amazing work, our president. There's marketing embedded in core and PMM sit with product managers there. There'…”
Shopify Powers 10% of US E-Commerce
“So overall we're about 10% of e-commerce in the United States.”
Shopify Generated $235B Global GMV in 2023
“Globally, we did about two hundred thirty five billion in GMV in 2023, which is roughly the size of the economy of Finland.”