The Ledger, every show

“Till we were doing this 21 close-up business, we had spent zero marketing. Like, there was no money involved. No Facebook, no Google, no Amazon, nothing. Like, it was going autopilot.”

“Multipliers that people are getting when their IPOs are happening are also very, very equivalent or even better than SaaS or, you know, tech businesses.”

“I worked for a chemical company, so I knew what is the cost of the mattress, raw material that goes inside. I realized that if X rupees, Was the price of raw material? They were selling me at Forex.”

“We've seen that, you know, people in tier two and tier three town specifically, they generally, because I think there's a lack of electricity. In those towns, and by force, people go to sleep at eight o'clock, nine o'clock, because they can't do anything beyon…”

“If you want to have a fight with your spouse, have it before four PM. If you want to have it, you have it before four PM, because if you have it after that, I'm dead sure. We have the research on it. You're not going to have good quality sleep.”

“More calories are burned when you're sleeping and your organs are rest and stuff like that, right? So more you sleep, the more weightless you are.”

“They were selling memory foam matters at that point of time with a price of 40,050 thousand, you know, a king-sized mattress with a price of 50,000. Like, I was amazed. You know, how, how is it possible that, you know, I am selling the chemicals to them. I kno…”

“So I happened to be the first one probably who started mattresses on Amazon.”

“In 19, we did 81 or 83. Then we did 200, and then we did four 20 last year.”

“Yeah, we expected to hit about 700 crores.”

“I have spent six years, 10 years not sleeping, so much of stress, but your 2.5 legs have become 75 crores.”

“Amazon algorithms are built in a way that, you know, any new seller comes, we'll definitely get at least some orders in the beginning to kind of test. I mean, they'll build the algo that everybody gets at least a chance to sell something.”

“Well, not, not really. I think we would be probably the second or the third largest in India.”

“If you wake up naturally, you will always wake up in REM sleep, not a deep sleep.”

“Today, I think some of the videos have some 50 lakh views.”

“I think in 2015 we did close to 70 lakhs 16 we did close to seven crores and 18 we did 23 crores.”

“Mattress would be close to 70% of the business.”

“We were profitable by then. We were growing already and automatically we were growing three X, like with no extra points coming in. Business was, you know, full cashflow positive.”

“It was 50, 50% from Amazon and 50% from our website. It was mixed.”

“When we had gone live with this, we got about two, like, applications. Like, literally people came and filled the form. My traffic on the website went four X.”

“That lady who came with Achaar, that and I think that we have been just tracking them. They do humongous sales. They, they're selling lakhs and lakhs, you know, those Dabbas of Achaars, and they all cook somewhere tier three, tier four, town of India, right?”

“This deep sleep is the highest quality of sleep that one gets. And this only lasts for about 10 minutes, 15 minutes in each cycle.”

“If you drink before sleep, and if you're drinking hard liquor, or if you're drinking beer you're, Your sleep cycles are going to be very erratic, and I think most of it goes because of what is happening inside your stomach. You are very dry, and then you will …”