Lars Nilsson

Everything Lars Nilsson said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Insight

Nilsson: Inbound Leads From Active Prospects Should Bypass SDRs

“You don't want your SDRs following up on a lead from an active in-flight prospect. You want your sales reps. So if you do this right, An inbound lead operation should make sure that leads are getting dispensed and dispersed to the right people, and you have th…”

Lars Nilsson Dec 1, 2022 ▶ 34:30 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson

SAASTR Disclosure

Nilsson: Snowflake SDRs Can Apply for Account Executive Roles After 15 Months

“When they get to 15 months, and they're at a certain performance level, they can put their name in the hat for a corporate account executive job”

Lars Nilsson Dec 1, 2022 ▶ 38:56 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson

SAASTR Assertion Not checkable as stated

Nilsson: Snowflake Has 223 SDRs, But Only One Handles Inbound Leads

“We have 223 SDRs at Snowflake. There's only one dedicated to inbound, and they monitor the drift bot.”

Lars Nilsson Dec 1, 2022 ▶ 58:00 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson

SAASTR Disclosure

Snowflake Operates a Dedicated 30-Day Onboarding Academy for SDRs

“And we've built what's called the Snowflake Sales Development Academy. It is built for the SDR, so we're not throwing our SDRs in an onboarding and enablement that's filled with sales engineers and marketers and quota carrying salespeople. It's purpose-built f…”

Lars Nilsson Dec 1, 2022 ▶ 9:24 How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson

The other half of the tape: Lars Nilsson's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes across the shows. every mention, with the transcript →

Who brings them up most Jason Lemkin 5

Every mention by year

One line per show, most statements first. The link opens Lars's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Founder & CEO, SalesSource	1	28	—	full record on the Official SaaStr Podcast →