People, every show

Krithika Muthukumar

Entrepreneur in Residence, Thrive Capital. On 2 shows, 1 appearance. The Shows tab opens the full record on each.

operatorexecutiveinvestor@krithix ↗LinkedIn ↗krithix.com ↗

She was the first marketing hire at Stripe and OpenAI, where she served as VP of Marketing. She also previously served as Head of Marketing at Retool and held roles at Google and Dropbox.

What they said28 Shows2

Everything Krithika Muthukumar said on any show that made the record, most notable first. Each card names its show and opens the statement there.

IN DEPTH Assertion Not checkable as stated

Muthukumar: Stripe Press was incubated outside of marketing

“Stripe Press was an organization outside of marketing when it first started. We incubated it as a program that was really more mission driven.”

Krithika Muthukumar Aug 1, 2024 ▶ 13:30 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)

IN DEPTH Assertion Not checkable as stated

Muthukumar: Retool achieved >3x ROI on its first trade show booth

“The very first trade show that we did was more than three X ROI payback on the investment that we put into the booth”

Krithika Muthukumar Aug 1, 2024 ▶ 39:46 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)

IN DEPTH Disclosure

Muthukumar: Stripe initially segmented solutions by customer business model rather than vertical

“And so at Stripe, we actually started off with solutions that were based much more on your business model. And we would create these solutions for SaaS companies, for marketplaces, for e-commerce companies that would collate together a bunch of capabilities ac…”

Krithika Muthukumar Aug 1, 2024 ▶ 41:08 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)

IN DEPTH Assertion Not checkable as stated

Muthukumar used ChatGPT to build OpenAI's first lead scoring script

“In my early weeks at OpenAI, we launched ChatGPT Enterprise for the first time and our lead volume went through the roof. And so I worked with ChatGPT to create a Python script that was our first lead scoring module that we put into production for the sales te…”

Krithika Muthukumar Aug 1, 2024 ▶ 56:25 Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI)

One line per show, most statements first. The link opens Krithika's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
IN DEPTHLEDGER	Entrepreneur in Residence, Thrive Capital	1	28	67% 2/3	full record on In Depth →
LENNY'S PODCASTLEDGER	Entrepreneur in Residence, Thrive Capital	0	0	—	full record on Lenny's Podcast →