Jonathan Becker
Founder & CEO, Thrive Digital. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperator@jzbecker ↗LinkedIn ↗thrivedigital.com ↗
Jonathan Becker is the founder and CEO of Thrive Digital, a performance marketing agency established in 2011. He has managed paid media acquisition campaigns for companies such as Uber, Asana, Square, and MasterClass.
1shows
1appearances
28statements
1resolved
0supported
1contradicted
0%fully supported
Everything Jonathan Becker said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Thrive uses surprise estimation questions to test agency candidate composure under pressure
“I actually borrowed a Jeff Bezos question from early stage Amazon, where I asked people, You know, without much warning in an interview, I'll ask them whether it's okay to do a bit of a thought experiment together and whether they are comfortable, you know, as…”
Years of experience is an unreliable indicator when hiring performance marketing practitioners
“I've seen people who have, like, 10 years of experience in the industry not be that great, and then I've seen people who have, like, one year of experience be absolutely phenomenal, so I would say that, like, again, like, you know, the years of service under t…”
Adding dogs to furniture photos doubled or tripled social ad ROAS
“And one of the art directors was like, put the dog on the couch and let's take some photos of, you know, dogs on, on furniture, which made it more playful and approachable. That one change resulted in a total unlock of their performance on paid social channels…”
Thrive Digital manages $500M in annual ad spend with 130 staff members
“What started off as this freelancer consultancy that I started running in a walk-in closet in my old apartment became A 130 people, and we manage about five hundred million dollars a year in ad spend for small and large companies, including Uber, Asana, Tempur…”
One line per show, most statements first. The link opens Jonathan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 LENNY'S PODCASTLEDGER | Founder & CEO, Thrive Digital | 1 | 28 | 0% 0/1 | full record on Lenny's Podcast → |