Jon Robin
Co-Founder and CSO, Dabble. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutivedabble.com.au ↗
Jonathan (Jon) Robin co-founded Dabble in 2020, developing a social sports betting application with bet sharing and copy betting features. Before expanding Dabble past $150 million ARR, he worked in wagering affiliate marketing and consulting at PwC Australia.
1shows
1appearances
14statements
3resolved
2supported
1contradicted
67%fully supported
Everything Jon Robin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Consumers can only beat bookies by grinding promotions and boosted odds.
“The one way that anyone can make money on sports betting is through the promotions, like the signup offers and the ongoing, like, you know, boosted odds, boosted prices or deposit matches. So if you're very disciplined and you're willing to grind it out for re…”
Thousands of users swarm new betting apps to exploit initial system weaknesses.
“There really is a swarm of new activity, and when I say that, maybe like a couple of thousand customers that they just wait for the new betting apps to open because they see it as an opportunity, not only an opportunity to sign up and maybe get another like ne…”
Robin: Modern sports betting apps replicate outdated, transactional physical bookmaker experiences
“Sports betting, historically sports betting is a very transactional experience.
You find something you want to bet on, you go up to, you know, if you go back to the pre-internet days, you'd go up to a bookmaker at a horse racing
track in Australia, and you'd …”
Robin: Sports betting books must scale fast to diversify against outlier days
“You need to get a point to a point of scale as quickly as you can, that your book is completely diversified and you're not Having these outliers skewed days.”
Dabble faced a $3 million viral parlay liability with $2M in cash.
“And we finally get to the bottom of it and it's three million dollars that is going to go to our business if 1500 people win this 300 dollar debt. And there's like calls going around from our trading team to our CEO to us and I think even to our investors at t…”
Dabble hit $30M revenue in year two and $75M in year three.
“Our second year was about thirty million dollars. Third full year we'd just completed was about seventy-five million dollars.”
Dabble projects up to $175 million in revenue for the current year.
“We'll probably report, yeah, one 50 to one 75 in the year that we're currently in that's the US launch”
Dabble processes $1.2 billion in transaction volume to generate $150 million revenue.
“So from a volume perspective, the margin is higher in the U S so we're not quite taking the same turnover, like transactional volume, but in rough numbers, it's probably a One billion or 1.2 billion in transactions. So bets and daily fantasy entries for the on…”
Dabble operates as a social network where users follow and copy bets.
“When you download Dabble and create an account, it feels just as much like you're signing up to Twitter as it does
Signing up to Fangio or DraftKings.
You create a profile.
People can follow you.
They can search for your profile on the app.
You can follow othe…”
Dabble spent $250,000 to secure an Australian bookmaker license.
“Maybe 250,000 dollars start to finish, including legal fees.”
Robin: Bookmakers are only exposed if pricing error exceeds built-in margin
“The house has an edge, so you don't need to be slightly wrong to be exposed, you need to be fairly wrong to be exposed, like, you need to be more wrong than the margin, the edge that you put in there.”
Dabble raised $1.5M seed round at $7M pre-money valuation
“We raised 1.5 at about seven million pre-money.”
Robin: Dabble reached 50k registered users in first 4 months
“I think by the end of 20, 21, so say first, Four full months of operating, we'd had probably 50,000 customers that had come and registered an account on the app. That doesn't necessarily mean they deposited and played with their own money. Maybe 20 or 30,000 t…”
Jon Robin personally texted new signups and called negative App Store reviewers.
“August in twenty-twenty-one, I was still, like, I was still, I was texting, like, every new customer that signed up. I was, Calling people that would like leave a negative app store review. It was still a grind to try and prove it out to those early customers.”
One line per show, most statements first. The link opens Jon's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 PRODUCT MARKET FITLEDGER | Co-Founder and CSO, Dabble | 1 | 14 | 67% 2/3 | full record on A Product Market Fit Show → |