Janna Bastow
CEO & Co-Founder, ProdPad. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveoperator@simplybastow ↗LinkedIn ↗simplybastow.com ↗
Janna Bastow is the creator of the Now, Next, Later roadmapping framework for strategic product management. She co-founded the product management software platform ProdPad and the global product community Mind the Product.
1shows
1appearances
11statements
2resolved
2supported
0contradicted
100%fully supported
Everything Janna Bastow said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Bastow: Timeline-based roadmaps artificially force due dates onto software initiatives
“Now, the problem with the timeline is that as soon as you have a timeline, it turns it into a math chart sort of thing, right? Where you've got time on the x-axis and things to do on the y-axis. And you basically end up with everything underneath is assigned a…”
Bastow: Product roadmaps are strategy prototypes, not execution plans
“So the whole point about a roadmap is that it's not designed to be your plan. I think about it as being a prototype for your strategy. What I mean by that is we talk about prototyping all the time in the lean world, and a prototype is essentially a way of chec…”
Bastow: PMs should be held accountable for experiments, not upfront predictions
“You should be able to do is point at how many experiments you ran the previous quarter and what numbers moved in the right direction. You should be accountable for your experiments and how you're spending the money and what you're doing, but you shouldn't be a…”
Bastow: Organizing conferences is fundamentally anti-lean
“When running a conference, it's one of the most expensive and un-leanest things you can possibly do. It's really difficult as a product person to pull that off because it pulls at your part. You want to do something that's lean and iterative, but you can't, ri…”
Bastow: Deliver Stage Presentations to Engaged, Nodding Audience Members
“Find the people who are nodding along and smiling and going, yeah, that's me, and just speak to them. And if you find one up there, one over there, one down there, no one's going to notice that you're doing your talk just to them. And just keep delivering your…”
Bastow: Product planning further out is inherently guesswork
“The further out you plan, the more you're making it up. We know this.”
Bastow: Separate soft and hard launches to avoid aligning dev and marketing
“So you're just separating soft launch from hard launch so that you don't have this stress of trying to line up two completely different types of projects, your marketing projects and your development projects, which is where a lot of those things fall apart.”
Bastow: Discovery and psychological safety separate the best product teams from mediocre ones
“A focus on discovery. So this ability to spend time in discovery and asking questions of customers and constantly being able to iterate based on that and psychological safety. So teams who are able to question each other, speak up when they see that things are…”
Bastow: Enterprise product culture must be transformed incrementally through small pockets
“Changing the mindset of the whole company is just too difficult, right? It's set in stone and it's stuck where it is and can't change them all at once. But we can change this one little space right here because we've got a shithot leader who knows what they're…”
Bastow: ProdPad is intentionally designed to restrict timeline-based roadmaps
“When you create a roadmap in ProdPad, it makes it difficult to add features and dates to the roadmap. It makes it difficult to make a timeline-based roadmap. It makes it difficult to add ideas to the backlog that are not thought through, because it asks questi…”
One line per show, most statements first. The link opens Janna's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 LENNY'S PODCASTLEDGER | CEO & Co-Founder, ProdPad | 1 | 11 | 100% 2/2 | full record on Lenny's Podcast → |