Everything Isaac French said on any show that made the record, most notable first. Each card names its show and opens the statement there.
French: Every Material Asset Should Have a Price Tag
“My philosophy is that every material thing should have a price tag.”
French: Airbnb Properties Have Become Commoditized and Undifferentiated
“Airbnbs have been commoditized. They're just, you know, unrecognizable from each other. There's no differentiation.”
French: Developers Should Choose Red States for Faster Permitting
“Number one, choose red states over blue, generally speaking, because get speed to market is everything. And you want to be in a place that's super easy to build.”
French: $950 Influencer Post Generated $40K in Direct Bookings
“Two days later, they made the post. Seven days later, we had 40,000 dollars of direct bookings through our website. So I whipped up a website overnight and 40,000 of direct bookings and 5000 followers on Instagram from scratch.”
French: Live Oak Lake Reached 95% Occupancy With 80% Direct Bookings
“95% occupancy overall with these seven cabins, which is just crazy starting from zero. 80% of all the bookings We're direct.”
French: Sold Live Oak Lake for $7 Million After 2.5 Years
“Two, two and a half years in, we sold for seven million. So last October.”
French: Premium $7M Exit Driven by Bundling Brand and Real Estate
“Well, with this property, we built a 150,000 followers on Instagram plus like 30 or 40,000 people on the email list. So we essentially were selling the brand and the real estate together, which is part of the reason we got such a crazy high price, you know, fo…”
French: Live Oak Lake Would Be Worth $3M-$4M Without Direct Bookings
“Maybe three or four million is my guess.”
French: Acquired Five Acres for Live Oak Lake for $133K
“133,000 dollars was the price of the property, which was a really good deal, too, for five acres.”
French: Live Oak Lake Cost $2.3 Million to Build
“Long story short, it actually cost us 2.3 million.”
French: Flipped a Spec Home for $200K Profit to Fund Resort
“I bought another five acres down the road, built a 750,000 dollars spec home in four months and sold it and profited 200 grand from that home, was able to roll all of those profits directly into this project.”
French: Pacific Bin Pre-Sold Year One Bookings in Two Weeks
“And he grew 1.5 million followers from scratch. Look it up. It's called the Pacific Ben. That's B I N. It took him a year to build this thing. And when he launched, he had so many emails that when he opened up the calendar, he pre-sold the first year in like t…”
French: The Cliffs at Hocking Hills Books Out Two Years in Advance
“They've got 600,000 followers on Instagram. They're booking out every single night, two years in advance.”
French: Live Oak Lake Ran Automatically With Two Part-Time Employees
“So it was running with like two part-time employees, the whole thing on its own.”
French: His Last 10 X Threads Averaged 1M Views Each
“Like, the last 10 threads I've written in a row without exception have gone an average of like a million views apiece.”
French: Train Car Renovation Thread Got 20M Views on Day One
“Brian Chesky reposted it twice in one day. Joe Gabby reposted it. Paul Graham repost, quote tweeted it. And then like, you know, twenty million views total in the first day.”
French: Homes in His Texas Faith Community Lack TVs and Internet
“We don't have TVs in our homes. We don't really have internet in our homes.”
French: 95% of His Community Is Self-Employed or Internally Employed
“95% of the community either is self-employed or works for each other, so we live this agrarian lifestyle.”
MY FIRST MILLIONLEDGER