People, every show

Dimitri Gurski

Co-Founder and CEO, Flo Health. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveinvestorauthorLinkedIn ↗

Dmitry Gurski co-founded Flo Health in 2015, growing it into an AI-powered women's health platform with over 70 million monthly active users. He is also a founding partner at healthtech venture builder Palta and has authored multiple books on computer programming and mathematics.

1shows
1appearances
20statements
4resolved
3supported
1contradicted
75%fully supported

Everything Dimitri Gurski said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Gurski: Flo is the only genuinely monetizable app in its category
“And it's still the single really monetizable app at the market because of the single app which like heavy enough to be monetizable.”
Dimitri Gurski Mar 10, 2025 ▶ 13:00 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Gurski: Flo is roughly 100 times larger than competitor Glow
“And now flow is, I don't know, 100 times bigger than glow, maybe so.”
Dimitri Gurski Mar 10, 2025 ▶ 8:48 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Gurski: Revenue and conversions increased after Flo deleted old features
“All these features initially showed like, you know, AB test, like a good improvement of revenue or, I don't know, conversions, like anything. But then when we just deleted them, metrics improved, including like this metrics, we initially like used as justifica…”
Dimitri Gurski Mar 10, 2025 ▶ 19:11 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Retention is a function of use case, not product design
“In case of most companies retention is pretty much a function of user case rather than product. It means that you may create like a perfect product with all like vessels and all engagement features and all gamifications better than Duolingo. But if you apply t…”
Dimitri Gurski Mar 10, 2025 ▶ 30:00 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Low chance of finding PMF if not found within two years
“In most of cases, in 99% of cases, if you can't find product market speed let's say in two years, Then it's quite low chance that you would find it.”
Dimitri Gurski Mar 10, 2025 ▶ 40:00 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: 90% of startup failures were due to wrong teams
“When I trying to recall our failures, like, 10% of them were about wrong product strategy or wrong market and 90% were about people. It was just like a wrong team.”
Dimitri Gurski Mar 10, 2025 ▶ 43:42 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Stanford Executive Program is much more selective than Stanford MBA
“I was in Stanford executive program, and it's a very, very selective program just for executives, CEOs. It's much more selective than MBA, much more selective.”
Dimitri Gurski Mar 10, 2025 ▶ 3:42 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Glow made a major mistake focusing narrowly on trying-to-conceive
“I think a big mistake of glow of Max Levchin was to focus too much on narrow segment of trying to conceive rather than to have like a focus on a wider audience.”
Dimitri Gurski Mar 10, 2025 ▶ 9:17 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Retention curve shape proves early PMF, not absolute percentages
“What's really significant is shape of curve, and I always not trying to analyze, like, absolute numbers because it's irrelevant at the Early stage. What's relevant is the shape of curve and specifically I'm trying to see is it watering is like plateau or it's …”
Dimitri Gurski Mar 10, 2025 ▶ 25:11 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Founders who make five startup attempts never fail to succeed
“I haven't seen like not so many people who became successful from the first attempt, but I have never seen any founder who would not become successful from five attempts.”
Dimitri Gurski Mar 10, 2025 ▶ 47:24 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Gurski: Flo added 17M–18M MAUs last year, surpassing rival audiences
“Last year, Flow added to active audience more users than all our competitors, all our standalone competitors have, but one. Just one single app at our market has as big a audience as Flow added last year. Just in one year. Because last year we added 17 or eigh…”
Dimitri Gurski Mar 10, 2025 ▶ 56:50 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Gurski: Flo retained 40-50% of users several months post-install
“And in case of flow, signal was really evident like signal was at all, like something like retention or was like, I don't know, 40, 50% after like several months of, after install. And it was like a very nice flattering with maybe like one or two percent of ea…”
Dimitri Gurski Mar 10, 2025 ▶ 26:11 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Gurski: Flo holds roughly 35% of the period tracker market
“If you look on market narrowly, like market of period trackers, maybe 35% or so, but market is huge.”
Dimitri Gurski Mar 10, 2025 ▶ 54:09 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Flo Health received 300 rejections from 200 VC firms
“We raised more than S for Flow more than three hundred million, but I believe, like, that I received, like maybe 300 no's from at least 200 different films, including, like, the best ones.”
Dimitri Gurski Mar 10, 2025 ▶ 1:03:07 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Not checkable as stated
Gurski: Only about 0.1% of Flo users used basal temperature tracking
“For example, we had a feature of basal temperature and because it was this feature, like, basal temperature is maybe used to, like, to predict creativity, but it's very, like, a cumbersome process necessary to measure temperature each morning and, like Check i…”
Dimitri Gurski Mar 10, 2025 ▶ 22:36 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Supported
Gurski: Portfolio company Simple generates more than $100M in revenue
“Now in our portfolio is not just flow. For example, we have a simple app with more than one hundred million in revenue we have.”
Dimitri Gurski Mar 10, 2025 ▶ 38:52 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Flo Health runs 200 experiments simultaneously
“Now we simultaneously have 200 running experiments, 200 simultaneously.”
Dimitri Gurski Mar 10, 2025 ▶ 43:00 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
PRODUCT MARKET FIT Assertion Contradicted
Gurski: Half of 2015's top ten health apps were period trackers
“When we started Floor, there were like dozens, maybe hundreds of popular period trackers, and in top 10 of health and fitness category, five sets were period trackers, and it was the main motivation.”
Dimitri Gurski Mar 10, 2025 ▶ 51:37 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Flo gets 60% of its traffic organically via word-of-mouth
“We have maybe 60% of organic traffic still. And most of them is because fault of mouth, like my friends advised me, and the, it's the best sign that you have like a real product market fit”
Dimitri Gurski Mar 10, 2025 ▶ 1:01:00 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show
Gurski: Flo survived 2016 because of an ActionScript book he wrote
“If at that time I was less stubborn and would not, like, spend, like, one year writing this book, and I eat not so much from this book, really, then he probably, he would not have learned programming. Then, like mask.fd would not stuff it, and then, like, Flo …”
Dimitri Gurski Mar 10, 2025 ▶ 1:09:59 From mushroom-picking in Belarus to $200M/year. How he built Flo Health into a $1B health app. | ... · PMF Show

One line per show, most statements first. The link opens Dimitri's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
PRODUCT MARKET FITLEDGER Co-Founder and CEO, Flo Health 1 20 75% 3/4 full record on A Product Market Fit Show →
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