Chris Cocks
CEO, Hasbro. On 1 show, 1 appearance. The Shows tab opens the full record on each.
Chris Cocks is the CEO of Hasbro. He discusses entrepreneurial lessons learned from playing Dungeons & Dragons and strategies for scaling the legacy brand.
1shows
1appearances
11statements
3resolved
2supported
0contradicted
67%fully supported
Everything Chris Cocks said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Hasbro CEO: D&D Beyond reaches 80% of active tabletop RPG players
“But when you think about, like, the reach of 19 to twenty million people in the tabletop gaming hobby, you know, we basically reach 80% of everyone who plays a tabletop RPG actively.”
Cocks: D&D mechanics like hit points established the foundation for modern gaming
“And really, what the team at TSR did, which is Gary's company that he founded in Wisconsin, is they came up with all of these kind of basic game mechanics that today feels like they've always existed, but prior to 1974, no one had ever heard of a hit point bef…”
Hasbro CEO: D&D shaped systematic thinking for today's top studio leaders
“I think, you know, a lot of like the studio leaders of today who are in their forties, maybe fifties, early sixties grew up in that mid seventies to mid eighties timeframe. And they also had a similar experience with D and D where they understood that, you kno…”
Hasbro CEO: Sports analogies fail because business problems are entirely unstructured
“The thing where the sports analogy in business often falls down is I find in business, the problems usually are really ambiguous and figuring out what the problem is, is actually a big part of the problem. And, you know, in sports, it's very simple. It's like,…”
Hasbro CEO uses AI to clone friends for D&D campaign playtesting
“I have used AI to clone my friends and play test an adventure before I run them through it and they're actually, it's actually pretty good.”
Cocks: D&D grew from a $10M to multi-hundred-million-dollar business
“Before that it was like a ten million dollar business to now, you know, a multi-hundred million dollar business.”
Hasbro CEO: D&D Beyond reached 19M users, doubling in three years
“Well, right now we're at about nineteen million registered users on D&D Beyond. And we acquired that from Curse Media about three years ago. Three years ago, it was about eight or nine million.”
Hasbro CEO Chris Cocks uses ElevenLabs to voice D&D campaigns
“One of my biggest jams right now is using a company called 11 Labs to create like cool voices for the campaigns.”
Cocks: Hasbro engages several million kids annually in D&D school programs
“In fact, I think we've been doing a bunch of middle school and elementary school programs, like We can get to the exact figures after the pod, but it's several million kids per year now that we engage every year to play D&D.”
Hasbro CEO Chris Cocks uses Suno to generate instant D&D campaign songs
“I use a service called Suno that creates songs on the fly, which is really fun because, you know, you can, especially as a character, like, you know, if there's like a dramatic part portion of the campaign that's going south, you can write a quick, like, you k…”
One line per show, most statements first. The link opens Chris's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 MASTERS OF SCALELEDGER | CEO, Hasbro | 1 | 11 | 67% 2/3 | full record on Masters of Scale → |