Baskar Subramanian
Co-founder & CEO, Amagi. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveengineerinvestoramagi.com ↗
Subramanian co-founded Amagi in 2008, serving as CEO of the cloud-native SaaS provider for broadcast and streaming TV. Prior to Amagi, he co-founded wireless software company ImpulseSoft and sold it to SiRF Technology.
1shows
1appearances
24statements
8resolved
5supported
0contradicted
63%fully supported
Everything Baskar Subramanian said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Subramanian: Hollywood studios will become obsolete as AI generates content
“When I went this time, I was looking at it, wow, this is all going to become dinosauric, because content is going to be created by AI.”
Subramanian: AI driving software costs to zero eliminates pure technology moats
“Sustainability has to come through some sort of business mode and not through just technology mode alone. Because there's nothing called a technology mode and that's gone for everybody, right? It's become a zero sum game for all of us, and when software become…”
Subramanian: Amagi had $5M left when shutting down a growing legacy business
“We had raised about almost twenty five million dollars by then. We had spent twenty million dollars. We had five million dollars at the bank. I remember the distinct conversation that we went to the board and said, we want to shut this business down, and we do…”
Subramanian: Unlike the US, the Indian market values money over time
“If you look at it as in India, we value money more than time.”
Subramanian: Board members add value through emotional detachment, not domain expertise
“That's where I think boards and investors and as an external parties can be really good advisors, not because they know the business, because they are outside the business. The emotions are not connected to the business, where you're able to bring very unemoti…”
Subramanian: Over 60% of all US FAST TV channels run on Amagi
“Today, roughly almost 60% plus of all of US TV channels in this whole thing runs on an Amagi infrastructure in the back end.”
Subramanian: Amagi powers live broadcast infrastructure for NBC's Super Bowl and Olympics
“Today I'm proud to say that in the last five, six years, we run a Superbowl for them. We ran the Olympics for them with all the window picks. So we've become the backbone of this company in terms of all their live and linear play out systems today, for example…”
Subramanian: Only 10% of major global TV networks have migrated to cloud
“We truly believe that in a very, very early phase, when just 10% of the largest TV networks in the world have moved to the cloud.”
Subramanian: Amagi pivoted when its legacy business was generating ₹180 crore
“Old business was roughly about 180 crores of business. So it is actually, so we didn't pivot when the business was not doing. We were pivoting when the business was doing well.”
Subramanian: Amagi reached profitability on $5M capital and hit $20M revenue
“With five million dollars, we actually became profitable as a company. By twenty-twenty, I think we had become, we had, we were doing about twenty million dollars for business.”
Subramanian: Amagi scaled to $30M ARR with just a 7-person sales team
“We were like having seven people sales team, which is driving a thirty million dollar AR business.”
Subramanian: Amagi held nearly $100M unspent in the bank when going public
“Close to a hundred million dollars was in the bank, even when we went public. So, so the money was not even used in the whole system, for example.”
Subramanian: Amagi co-founders did not sell a single share during their IPO
“If you look at it, we didn't liquidate any, not a single stock. In fact, we had a challenge even getting our investors to liquidate the stock because they knew that the business is actually doing well and getting through.”
Subramanian: Founder presence in enterprise markets easily outperforms hired sales heads
“And I would think that having a founder having the presence is super important. If it is any other sort of a, hey, another head of sales there, you wouldn't bring the emotion, the passion, the ability to convince people. I think so founders being there was a s…”
Subramanian: NBC signed a $17M contract when Amagi had under $10M revenue
“I remember the day they said, Hey, we cannot sign the order because we want to know your financials. And I was scared because we were like, we were, I think we were less than ten million dollars and the deal was a seventeen million dollar deal at that one time…”
Subramanian: Amagi executed its pivot by exclusively targeting one product in US
“When we started the new part of the business, the first thing we decided that we'll do only one country, which is US. We'll only do one product. We'll only do one cohort of customers that we'll go to.”
Subramanian: Amagi co-founders have a strict rule never to blame each other
“One unwritten rule that three of us have between us is very simple. Once we align on doing something together, we will never blame each other for what we do. That's like a, but it doesn't matter who, what decision we make. We will all make their decisions. We'…”
Subramanian: In 2016, Amagi co-founders estimated cloud playout TAM at just $10M
“When we were kind of pivoting the company in 2016, wanting to do this whole cloud-based approach of broadcasting and all this stuff they're trying to do. I remember a conversation Srini, Vidya and me were discussing and we were proposing saying we'll do cloud …”
Subramanian: Amagi's new cloud business was generating only ₹2-3 crore during pivot
“They said, how big is that business? It was few crores. I think two, three crores, if I remember right.”
Subramanian: Amagi downsized to 40-50 people after pivoting to cloud broadcasting
“The company was a 40, 50 people team at that point in time.”
Subramanian: Amagi took zero primary capital in early 2021 Accel deal
“So incidentally in 2021, early 20 21, we did a deal with Axel, Norwest and others only as a secondary transaction. We said, we don't need the money. So we didn't take any primary in the company at that point in time.”
Subramanian: Amagi raised $150M in primary capital and $50M in secondaries
“Almost like we had about almost a hundred and fifty million dollars of primary capital came in. Fifty million dollars was all secondaries that we did.”
Subramanian: Amagi was profitable and growing before founders debated an IPO
“Sunnyvale, we were discussing truly, do we really need an IPO? Because the company is profitable. We're growing. Our investors are happy. There's no good reason to go IPO.”
One line per show, most statements first. The link opens Baskar's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 NEON SHOWLEDGER | Co-founder & CEO, Amagi | 1 | 24 | 63% 5/8 | full record on the Neon Show → |