People, every show

Anne Mahlum

Founder, [solidcore]. On 1 show, 1 appearance. The Shows tab opens the full record on each.

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Anne Mahlum founded the national nonprofit Back on My Feet in 2007 to combat homelessness through running, and in 2013 founded [solidcore], a boutique Pilates-inspired fitness company. She scaled [solidcore] to more than 100 locations before fully exiting her ownership stake in 2023, and today focuses on keynote speaking, advising, and investing.

1shows
1appearances
16statements
4resolved
2supported
1contradicted
50%fully supported
8said about them ↓

Everything Anne Mahlum said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MY FIRST MILLION Assertion Not publicly verifiable
Mahlum: Lagree lawsuit settled with machine buyback and non-contact agreement
“For all intents and purposes, he had to buy back his machines from me and we agreed to never talk again, which we haven't.”
Anne Mahlum Sep 18, 2024 ▶ 29:44 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Supported
Mahlum: People Who Work Out Tend to Drink More Alcohol
“There's a correlation of people who work out who actually tend to drink more because you're chasing the dopamine. You're looking for these opportunities to get the elevated serotonin spikes.”
Anne Mahlum Sep 18, 2024 ▶ 2:53 From Nonprofit Founder To Building A $300M Pilates Business
Mahlum: Bad operational and financial decisions killed gyms during COVID, not just pandemic
“People talk about how COVID killed so many gyms, and a lot of that was not just because of COVID, it was because of these operational and financial decisions that weren't, like, made as smartly as maybe some other companies could have made, and not understandi…”
Anne Mahlum Sep 18, 2024 ▶ 38:24 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Not checkable as stated
Mahlum: Solidcore coaches make over $300 per class with revenue sharing
“I think we pay higher than any other fitness organization. Our coaches on a per class basis, like there are coaches who make over 300 bucks a class. Because we've always done a revenue share model, and I have just never believed, Sam, that it has to be a zero …”
Anne Mahlum Sep 18, 2024 ▶ 18:01 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Not checkable as stated
Mahlum: Every one-year full-time Solidcore employee received an exit payout
“No, which is why I put a long-term incentive plan in place for them. A profit sharing plan when I sold the business, and everybody got paid. Every full-time employee who had been with SolarCore for a year got paid on that last transaction, and they're going to…”
Anne Mahlum Sep 18, 2024 ▶ 18:32 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Not publicly verifiable
Mahlum: Solidcore did over $100,000 in sales in month one
“Oh, I like, we literally did over a hundred grand in the first month.”
Anne Mahlum Sep 18, 2024 ▶ 26:36 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Not checkable as stated
Mahlum: Board member offered $75k for 30% of Solidcore
“Larry, here comes Larry again from back on my feet. And he's like, and listen, I'll give you 75 grand for 30% of the business. If you don't want to use all your capital, like, listen, you grew this nonprofit. I know you're going to be successful.”
Anne Mahlum Sep 18, 2024 ▶ 26:54 From Nonprofit Founder To Building A $300M Pilates Business
Mahlum: SolidCore's 2017 minority private equity deal valued company near $60M
“The valuation was, like, close to sixty million.”
Anne Mahlum Sep 18, 2024 ▶ 32:25 From Nonprofit Founder To Building A $300M Pilates Business
Mahlum: Sold All SolidCore Shares at Over $300M Valuation
“Yeah, a little, little more than that, but yeah and that was last, last April, I got, I sold all my shares.”
Anne Mahlum Sep 18, 2024 ▶ 38:49 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Prediction Not checkable as stated
Mahlum: Guessing workout routines will be obsolete within five years
“Within five years, I think it'll be kind of foolish to just be like, guessing on what you should be doing to work out.”
Anne Mahlum Sep 18, 2024 ▶ 53:01 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Contradicted
Mahlum: Back on My Feet Raised $1M in First Year
“I'm sure I raised a million bucks in the first year.”
Anne Mahlum Sep 18, 2024 ▶ 12:50 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Partly supported
Mahlum paid a $25,000 licensing fee to open Solidcore
“I had to pay a licensing fee of 25,000 dollars just to open the studio.”
Anne Mahlum Sep 18, 2024 ▶ 25:51 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Supported
Mahlum: SolidCore opened five locations in its first year
“Well, the first, it was more than that because that was the first studio's revenue. And then in the first year, you know, I had five of these open.”
Anne Mahlum Sep 18, 2024 ▶ 30:47 From Nonprofit Founder To Building A $300M Pilates Business
Mahlum: SolidCore reached 27 studios making $700K each before 2017 minority deal
“I did a minority deal in 2017. So the business was four years old at that point, and we had 27 locations on an annualized basis. Each one of those studios was doing about 700 grand.”
Anne Mahlum Sep 18, 2024 ▶ 31:59 From Nonprofit Founder To Building A $300M Pilates Business
Mahlum Will Trade Jumpseat Domain for Equity to the Right Founder
“You can give me a little bit of equity in the company and you can run with it, but you're going to have to convince me why you're the right person to do it.”
Anne Mahlum Sep 18, 2024 ▶ 1:00:12 From Nonprofit Founder To Building A $300M Pilates Business
MY FIRST MILLION Assertion Not publicly verifiable
Mahlum Bought Jumpseat.com Years Ago for Five Dollars
“Of course I own it. Like five dollars or something. Not much. Jumpseat.com was five dollars. I bought it years ago.”
Anne Mahlum Sep 18, 2024 ▶ 59:24 From Nonprofit Founder To Building A $300M Pilates Business

The other half of the tape: Anne Mahlum's own voice is left out of every number here. Other people bring the name up 7 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Sam Parr 6Shaan Puri 1

Statements about Anne Mahlum, by other people (1)

MY FIRST MILLION Assertion Supported
Parr: Anne Mahlum Pocketed Roughly $90M From Selling Fitness Chain Solidcore
“And then finally, after 10 years, she eventually has sold the whole business for something like two hundred fifty million dollars. And across all of the rounds, she had taken off the table something like ninety million dollars.”
Sam Parr Jul 19, 2024 ▶ 37:11 We Bet This App Idea Could Be Bigger Than Reddit

Every mention by year

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My First Million 7

2026 3 mentions in 1 episode
2024 4 mentions in 1 episode

One line per show, most statements first. The link opens Anne's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
MY FIRST MILLIONLEDGER Founder, [solidcore] 1 16 50% 2/4 full record on My First Million →
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