Andrew Yaffe
CEO, Dude Perfect. On 1 show, 1 appearance. The Shows tab opens the full record on each.
Andrew Yaffe serves as the CEO of Dude Perfect. He focuses on scaling the trick-shot brand into a vertically integrated media business spanning content, products, and events.
1shows
1appearances
11statements
5resolved
2supported
0contradicted
40%fully supported
Everything Andrew Yaffe said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Yaffe: Dude Perfect is the first creator brand building a media powerhouse
“No, I haven't built a creator brand into a media powerhouse because it's never happened. We're the first company going through this.”
Yaffe: Dude Perfect will transcend its five original founders by 2030
“Five years from now, I think Dude Perfect will be associated with the brand rather than the founders. You'll see other IP underneath the Dude Perfect umbrella. You'll see other talent underneath the Dude Perfect umbrella, and you'll see a number of other produ…”
Yaffe: MLB youth viewership fell faster than the NBA's after restricting social content
“Major League Baseball took a very different approach in the sort of middle of the last decade, and didn't allow nearly as much content on social. And you weren't seeing youth viewership increase for them. You were actually seeing youth viewership decrease at a…”
Dude Perfect CEO: Brand will never become 'edgy' to chase adult demographics
“We're not gonna undermine our brand or the trust that comes along with that just to get, you know, 25 to 34 year olds. We have a big, very, very sizable, especially on YouTube audience that is, you know, in the 14 to 34 They're probably a little bit more casua…”
Yaffe: Dude Perfect is YouTube's largest sports channel with 61M subscribers
“Now, 16 years later, we're the largest sports count on YouTube. We have sixty one million subscribers.”
Yaffe: Dude Perfect tour will sell ~250k arena tickets matching NBA prices
“And over the course of this tour, we're going to sell close to a quarter of a million tickets throughout the U S at very, very meaningful ticket prices, average ticket prices that rival an NBA or an NHL game.”
Yaffe: NBA was the first sports league on YouTube, Instagram, and Snap
“We were the first sports league on YouTube, the first sports league on Instagram, the first sports league on Snap.”
Yaffe: 80% of NBA YouTube consumption was outside the US
“By the time I left, 80% of NBA consumption on YouTube happened outside the US.”
Yaffe: The NBA's US audience is a decade younger than the NFL's
“And if you look at the average audience age of the NBA, which is a decade younger than the NFL in the US, you know, it's hard to draw a direct line between those two things, but I have to think there's a pretty strong connection that the availability of and th…”
Yaffe: Mexican teens brought Space Jam toys as top sports memorabilia
“We did a focus group of teenagers in Mexico. And we asked them to bring their most treasured sports item. Their most treasured sports product. And so I was expecting soccer jerseys of their favorite team and the, you know, soccer ball or baseball bat from thei…”
One line per show, most statements first. The link opens Andrew's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 MASTERS OF SCALELEDGER | CEO, Dude Perfect | 1 | 11 | 40% 2/5 | full record on Masters of Scale → |