Everything Anastasia Soare said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Anastasia Beverly Hills hit $300 million in 2018 sales with incredible margins
“The business was 300 and Twenty millions or 300 in sales. And with an incredible margin. Incredible margin.”
Soare: Human perception is hardwired to recognize the golden ratio in beauty
“Golden ratio, it's a mathematical formula that is found in nature, plants, and everything that surrounds us. So it's a proportion that the human eye is encoded to recognize because creates balance and proportion with everything.”
Soare gave free eyebrow styling to salon staff to drive client referrals
“I cannot tell you how many free eyebrows I've done at the beginning of my career. Every shampoo girl, every hair stylist, every makeup artist, everybody, because I want them to believe in my in my skills and talk to their clients, send me their clients.”
Appearing on Oprah completely transformed Anastasia Beverly Hills' business
“The phone will not stop ringing. It changes everything.”
Investors refused eyebrow cosmetics, forcing Soare to fund business by flipping houses
“In 1990 nobody wanted to invest in something called eyebrows product. So I had to work nonstop doing eyebrows in the salon. I had a part time job flipping houses. So I would buy a house. Fix it, and after two years, I will sell it, and those money I will put i…”
Soare owned 100% of Anastasia Beverly Hills before a 2018 PE deal
“No, I own a hundred percent of the business. To be honest with you, I didn't even know how much the company was worth it, but we wanted to expand international.”
Soare's husband defected via Italy, prompting a three-year wait for US entry
“My husband was ship captain and it became quite a difficult problem, but he defected the ship in Italy and he went to American embassy, asked for political asylum and he came to United States and I had to wait three years to come here.”
Possessing US dollars was punishable by imprisonment in Communist Romania
“Every citizen, Romanian citizen that own any dollars will be put in jail.”
Soare: Nobody in Hollywood paid attention to eyebrows when I started
“I worked there for two years, and I was kind of surprised that nobody in Hollywood paid attention to eyebrows.”
A salon owner refused to charge over $10 for eyebrow shaping
“I went to the owner and I said, look, I think we should do this as a service. And they said, well, we cannot charge more than 10, 10 dollars. Cause it wasn't a service.”
Soare traded brow styling for on-air appearances with TV anchors and producers
“All the TV anchor, they were, they wanted their eyebrow beautiful. So they used to come to the salon producers and everybody. So my deal was, okay, I will do your eyebrow, but I want to be on, on the show to, Talk about my products and my technique.”
Anastasia Beverly Hills hired a young team for 24/7 Instagram posting
“So I sat down with Claudia, like, let's hire some younger kids and let's really do this. We were 24 seven with the Instagram posting.”
Soare says her idea of retirement is working a nine-to-five schedule
“I don't think retiring for me, it's not gonna happen. Never. I will never retire. I always said my retirement idea is to work nine to five. That's my retirement plan.”
Anastasia Soare
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