UX Research
topic on 1 show · 4 statements across 1 episodes
4 statements about UX Research, every show
Antin: Companies must stop siloing separate research and insights disciplines
“They were like, listen, we have all these different people throwing insights over the transom. And it's great. We want to hear from the data scientists, from the product specialists, from the customer service people and the voice of the customer, whatever, all…”
Antin: UX researchers must learn to say no and prioritize focus
“Most researchers that I know are working on teams where they're like, I'm the only researcher. And there's like, I have seven PMs and 20 designers and like I'm trying to do 10 projects and no one's going to do a good job that way. So researchers have to learn …”
Antin: Researchers who ask customers what they want are bad researchers
“A researcher who's going to ask customers what they want is a bad researcher.”
Antin: UX research teams should share identical OKRs with product managers
“I never asked for research teams to have their own separate OKRs. I said two things. Number one, what's the team's OKR? Like, shouldn't the PMs, the engineers, the designers, and the research, everybody should have the same set of metrics for success, right? B…”