UTM Referrers

topic on 1 show · 1 statements across 1 episodes

the Y Combinator Startup Podcast

1 statements about UTM Referrers, every show

Blomfield: Complex multi-touch attribution is more hassle than it is worth for startups
“You can get really convoluted with, you know, first touch attribution, last touch, multi-touch attribution. It's often, ah, way more hassle than it's worth. Simply using those UTM referrers or asking your customers where they came, where they heard about your …”
Tom Blomfield Jan 6, 2024 ▶ 6:59 Consumer Startup Metrics | Startup School · Y Combinator

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