Unsubscribe Rate

topic on 1 show · 1 statements across 1 episodes

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MAD Insight

Email unsubscribe rates are a poor optimization signal because they are rare

“What we found basically is that the unsubscribe rate's not a great signal just because so few people do it.”

David Glueck Jun 19, 2015 ▶ 19:34 David Glueck, Bonobos // Data Science & Engineering at Bonobos (Hosted by FirstMark Capital)

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