Traditional PR
topic on 2 shows · 2 statements across 2 episodes
2 statements about Traditional PR, every show
Traditional PR is dead; filtering corporate messages through intermediaries fails
“The key idea in the manifesto is that traditional PR as we know it is dead. Maybe you can see the body, but it doesn't have a pulse. And it's a good thing, because traditional PR meant that you would have to filter your message through somebody else's prism.”