The Makeup Industry
topic on 1 show · 1 statements across 1 episodes
1 statements about The Makeup Industry, every show
Meservey: The makeup industry realized early consumers buy creator aesthetics, not brands
“The makeup industry is smarter than all of us in how they use social media and influencers because they caught on very early on. That people don't buy makeup to subscribe to makeup brands, that they do it because a certain celebrity or influencer or Kardashian…”