Startup Categories
topic on 1 show · 1 statements across 1 episodes
1 statements about Startup Categories, every show
Bo: Concrete financial ROI reduces sales friction in tax businesses
“In a lot of startup categories, you're selling a brighter future or some vague promise. In Texas, you can say, here is a likely financial benefit, and here is what our service costs. It makes the customer decision rational and straightforward. So you need to s…”