Starter Kit
topic on 1 show · 1 statements across 1 episodes
1 statements about Starter Kit, every show
Thompson: Brand info products as 'starter kits' to unlock higher prices
“One thing I'm going to do on this one is call it the starter kit because I want to push AOV up, right? If it's just the book, it's hard to sell a book for 70 bucks. Like, it's just not really It's just not really gonna be a thing.”