Giertz: In fields with endless work, standard hours preserve life balance
“Like if you could work, if you're in a field where you could work 24 hours a day and still not get done, that means you could just as well work eight hours a day and just get a little bit less done, but have a good life on the side.”
Giertz: Peak productivity comes from fun, easy work rather than painful struggle
“If something comes easy to you, and you think it's fun then that's probably what you're best at, and, but at the same time, we have this, like, I've noticed for myself, at least, and that I've heard from a lot of other people, do you have this, like, programmi…”
Simone Giertz: Pivoting from signature robot format slowed channel growth
“It's definitely been at the detriment of, like, the growth of my YouTube channel and everything like that”
Simone Giertz: Controlling your story prevents you from feeling like a victim
“It was this thing that was happening to me, and it was totally out of my control, but I could kind of feel like I could control how I could tell the story, and how I could, like, tell people what was happening, and I, there was just something that was very emp…”
Giertz: Creative Focus Shifted From 'Shitty Robots' to Curiosity-Driven Builds
“Now I'm not as much doing like problem solving shitty robots. It's more like the sentiment I'm more going for now is like any idea or project or thing I want to build where I'm like, huh, I wonder how that would like work out or what that would look like.”
Giertz: Running a product company is less stressful than social media
“From the way that we've structured the company, it's been less of a headache and the, like the content social media side is more stressful.”
Giertz: The Every Day Calendar was built to sustain daily meditation
“I used it for meditation. So that was why I built it initially because I was starting to like feel kind of burnout and I had, yeah, just some bad projects that I was in and I was like, okay, I need to find ways to support myself. And I committed to meditating …”
Giertz: Building 'shitty robots' was armor against being mocked in robotics
“Building shitty robots was this like way of approaching a very intimidating field, which is robotics that I was really interested in, but I haven't gone to school for. And I was like, oh, if I only try to build shitty things and nobody can like make a joke on …”
Giertz: Diversifying her business beyond YouTube into public speaking and product design
“I've just been trying to find many legs to, or all these different legs to stand on business wise. And a part of that is like, I give a lot of talks and like that, which is, has been great. And that's kind of standalone. I mean, YouTube helps support that. Lik…”
Giertz: Relying on a single platform makes a business brittle
“It's really brittle to kind of put all your eggs into one platform basket. Because like, who knows what's going to happen with YouTube in two years, it might not be a thing or like something changes.”
Giertz: Structuring content around personal interests prevents running out of ideas
“Like that my YouTube channel is more like a journal of personal interest than a specific topic, because then you can like, how are you going to run out of things then? Like anything that you're interested in, you can make content about.”
Giertz: Refusing strict YouTube upload schedules protects creator longevity and flexibility
“Part of that was never committing to an uploading schedule, which a lot of YouTubers have, where it's like, I make videos every week, or every two weeks, or every day, and I was like, no, I don't want to put myself in that position, because, like, who knows, l…”
Giertz: Became a full-time creator four months after first robot video
“The first project I had that kind of went viral was the toothbrush helmet, which is a skateboard helmet, has a robot arm, and the forehead kind of like a unicorn horn. And a toothbrush at the end of it, and it brushes my teeth. Yeah. And that was the first, li…”
Giertz: Highly visible, ego-driven jobs require deliberate effort to stay grounded
“It's kind of hard to have, or you're trying to find a balance of having a job that does have a lot of ego in it, but at the same time, like, not letting it make you an asshole.”