Shadow Funnel
topic on 1 show · 2 statements across 2 episodes
2 statements about Shadow Funnel, every show
Courtney: Websites function as 'shadow funnels' for legitimacy, not conversion
“So website is a shadow funnel. It's almost just there to prove that you're actually a real company. And sometimes it's almost just there. So you yourself can figure out what you do and just have like a home for your stuff”
Courtney: Backlog of YouTube content acts as a trust-building 'shadow funnel'
“Someone sees your ad. The next thing they're going to do is see if you're real. And if they find as like six years of high quality YouTube content out there, they're going to be a lot more relaxed about going into your funnel than if you're just Completely inv…”