SEO Forecasting
topic on 1 show · 1 statements across 1 episodes
1 statements about SEO Forecasting, every show
Schwartz: Top-Down TAM Modeling Yields Better SEO Forecasts Than Bottom-Up Keywords
“So when you do this top down, it's a TAM forecast essentially. When you do a top down, you're closer to the truth. Now you probably aren't gonna get to the truth. I've never seen a product plan get to the truth of what it could do, but it will help you make a …”