Qualitative Research
topic on 1 show · 1 statements across 1 episodes
1 statements about Qualitative Research, every show
Wodtke: Product teams need qualitative researchers to separate user words from actions
“So that comes out of qualitative research. There's nothing better. So if you don't have a qualitative researcher on your team, I think you should get one. You need somebody who knows how to separate what people say and what they do and what the truth is in tha…”