Prototype Tests
topic on 1 show · 1 statements across 1 episodes
1 statements about Prototype Tests, every show
Torres: Asking users what they would do produces unreliable discovery data
“And I think that's a really big mistake that teams make. Is they, both in their prototype tests and in their interviews, they focus on what people would do, on what people think, on why they think they do something, and it's all really unreliable. It's a garba…”