PR Companies
topic on 1 show · 1 statements across 1 episodes
1 statements about PR Companies, every show
Sheth: Traditional PR firms have no idea how to work with influencers
“We started an influencer marketing unit where we realized that more than creators, it was actually brands that needed more guidance and help with who they need to work with. Because the PR companies that they were working with had no idea about it. They were f…”