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“I thought, there's an aesthetic here, the kind of faux documentary approach, which of course we'd seen in Spinal Tap and a couple of other films, that would really work for a half-hour comedy. Eventually, Mitch Hurwitz came in and said, I got just the family t…”

“The tech really wasn't quite there. It limited some of what we could do in terms of the shooting, made it also more expensive. We really approached it in too traditional of a way. We didn't lean heavily on independently generated content.”