Outpoint

“There's PMAP in like the small segment, but I don't think we had true PMAP in the broader sense of repeatable motion you know, cold adopters continuing to come in who really value it. I think, you know, if you look at your Some of your measures of PMF around t…”

“As valuations came down, I don't think we were quick enough to, like, pivot our fundraising strategy to the new reality. You know, we were still expecting high multiples, and I think that actually slowed down our fundraising process a bit.”

“So ultimately we were acquired by a company that private equity backed and was essentially a hold co for a number of different agencies and SaaS tools. The Transaction was one that allowed us to get some cash back to our initial investors, but was, I you know,…”

“What I would say is different about the process, though, is the conversation becomes less about what could be and, you know, pitching the vision in 10 years. And it becomes more about the kind of like ground truth of what can the product do today? Who is on th…”

“We weren't able to raise a subsequent round in mid- twenty-twenty-two.”

“We still had probably over a year. So we probably brought our spend up to about a hundred K a month.”

“In mid-twenty-twenty-two, we kind of started to face retention issues. I think to one of your earlier questions, you know, our initial customer base at this time is still largely coming through founder-led sales, warm connections, and while that brings in that…”

“It works really well when you're giving them a report card that says, hey, if you spend more, you're going to get this great return here. It is a tougher sell when their revenues are declining, they're scaling back, and they're getting a report card that doesn…”

“You raised a million and a half dollars. You were actually on the path. Two million, like 400 K was kind of the peak run rate, a quarter million dollars and like, you know, looking backwards type revenue.”