Online Directories
topic on 1 show · 4 statements across 2 episodes
4 statements about Online Directories, every show
Chu: LLMs dominate discovery, but directories capture high-stakes decision-making
“What I think ChatGPT perplexity and all these other LLMs do really well is they help you discover things or get more information on the thing. But by the time someone's on a directory, I think they're in the decision-making phase and with any more complex deci…”
Rush: Acquire.com bans directories that lack revenue
“Acquire.com doesn't let directors in, because they don't have revenue, and they require their revenue.”
Rush: Online directories sell between $2K and $100K depending on size
“So small ones go for two to five K and then 15 to 20 K the average ones. And then the bigger ones go to a hundred K. And I think that's where it stops. I never seen a directory being sold for over a hundred K.”
Rush: Listing trending items on directories captures early Google search traffic
“The next wave of growth comes from being early to list hot items on your directory, and Google will find nothing else on the internet to supply to the user who is searching for that, and Google will show Your item, your page for that.”