Modern Organizations

topic on 1 show · 1 statements across 1 episodes

the Official SaaStr Podcast

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SAASTR Opinion
Halligan: The traditional sales and marketing funnel is broken and obsolete
“The more I studied the funnel, the more I think it's broken. It just doesn't work as a metaphor anymore to describe how people really buy and describe how modern organizations really scale.”
Brian Halligan Mar 7, 2019 ▶ 5:27 The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan

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