MOBO
other on 1 show · 0 statements across 0 episodes
3 statements about MOBO, every show
In 2008, Dallas was Olo's only market with LTV greater than CAC
“When we were pouring through the data of like, well, where do we have a scenario where the lifetime value is greater than the customer acquisition cost? We couldn't find it except for Dallas, Texas. Why? Because we weren't spending anything on customer acquisi…”
Glass: Early MOBO marketing pamphlets taught users T9 texting
“And the early, like, pamphlets that we would hand out included, here's a lesson in how to send a text message using the T nine format, because people were kind of still learning how to do that.”