Mass Customization
topic on 1 show · 1 statements across 1 episodes
1 statements about Mass Customization, every show
Chatterjee: Product customization will reach the individual level within five years
“Historically across the world, across industries, as a matter of fact, it first moved from a manufacturer-driven approach, one product, to you consumer, take it or leave it, to mass customization, which is basically identifying different segments and trying to…”