Marketing Functions

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SAASTR Opinion

Lemkin: Most CMOs excel at two functions and are mediocre elsewhere

“Most CMOs have like two or three things they like to do and the rest, they sort of hand off to their team or are mediocre at it.”

Jason Lemkin Jul 16, 2025 ▶ 16:28 Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

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