Marketing Engineer
topic on 1 show · 4 statements across 1 episodes
4 statements about Marketing Engineer, every show
Isenberg: Top marketing engineers combine marketing, product, rev ops, and engineering
“I think the best marketing engineers are going to feel like part marketer, part product person, part rev ops. Part data analyst, part creator, and part engineer.”
Isenberg: Top Marketing Engineers Will Make Millions of Dollars Annually
“Why in the original I said I think that there's going to be people make A million dollars doing this. And I actually think that's conservative. I think there will be versions of that, of the best marketing engineers making millions of dollars a year is because…”
Isenberg: Marketing engineers must measure qualified replies rather than messages sent
“The metric is going to be positive replies, From qualified accounts, because a marketing engineer cares about business results, right? Not activity counts. Messages sent is activity. Qualified replies is going to be your signal, and the whole point the marketi…”