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LookML

product on 2 shows · 3 statements across 3 episodes · said 15 times in 7 episodes since 2019

the MAD Podcast 14 A Product Market Fit Show 1

Mentions by year, every show

tap a year for its mentions
0031522019202020212022202320242025episodesmentions
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002.51522019202020212022202320242025episodesmentions per episode

the MAD Podcast 14A Product Market Fit Show 1

2025 3 mentions in 2 episodes 2 per episode
2024 2 mentions in 2 episodes 1 per episode
2022 4 mentions in 1 episode
2020 5 mentions in 1 episode
2019 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

3 statements about LookML, every show

PRODUCT MARKET FIT Opinion
Looker only satisfies LookML developers and ignores everyday business users
“Looker is a very, very heavy in the other direction. It's very focused on you're going to have a very small number of people that write in this made up programming language, LookML, and essentially those are the only people that love that product. And then eve…”
Rob Woollen Jun 30, 2025 ▶ 22:33 He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma · PMF Show
MAD Opinion
Handy: Batch transformation is not LookML's core focus or innovation
“The part of LookML that does batch based transformation is, is not the primary focus of their product. It's not like the core innovation that they have.”
Tristan Handy Dec 11, 2020 ▶ 44:47 Fireside Chat: Jeremiah Lowin (Prefect), Tristan Handy (dbt) with Matt Turck (Partner, FirstMark)
MAD Insight
Elsamadisi: Buying Looker requires hiring five to six BI engineers
“All it ends up doing is you end up having to hire a team of five or six BI engineers to write LookML and maintain these systems for you.”
Ahmed Elsamadisi Nov 13, 2019 ▶ 3:43 How to Answer Data Questions Without Being Miserable // Ahmed Elsamadisi, Narrator (Data Driven NYC)

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