Wilson: Logikcull grew from $0 to $10M revenue in under 20 months
“We ended up going from zero to ten million in revenue in less than 20 months.”
Wilson: Early B2B startups should master one use case before expanding
“Just do one. Find the one that is so incredibly valuable to the customer and nail that. Then go find 10 to a hundred prospects, ah, that you think have that same, ah, use case fit, if you will, because it's not so much about product market fit, I think at that…”
Wilson: Logikcull offers $25 gift cards to high-NPS users for reviews
“What we've done, we've automated it now whenever somebody gives us a score of a nine or a 10 in our NPS, and we wrote just a little widget that comes into the application, the next day they get an email from our marketing team that says, hey, you know, awesome…”
Wilson: Founders should sit with new executives for their first 90 days
“And a way to solve that, that, that I've done at least since it, it's worked, is you block out a conference room or whatever room for the first 90 days, And you guys, you all sit in the same room together. You're gonna know within that first 90 days if this pe…”
Wilson: Screen for culture, competence, and compensation fit on first call
“So try and get the culture fit nailed down, then competence fit, then compensation fit and do that in the first call. Don't waste anybody's time, you know, bringing somebody in who you think is really cool, but can't actually do the job because you didn't asse…”
Wilson: Enforcing structured job scorecards leads to better hiring decisions
“If you have somebody in your organization that wants to hire somebody today, you make them go through this process, right? They're going to want to hire ASAP because there's a burning fire somewhere, but make them go through this process of defining who this p…”
Wilson: Pre-interview take-home surveys quickly filter out candidates who miss deadlines
“You would be shocked how many people who you think are amazing can't complete that simple deadline. Like really amazing, seemingly qualified people just don't do that, and that's an instant way, or not instant way, but it's a very quick way of disqualifying so…”
Wilson: An employee's first 90 days predict their next 900 days
“The first 90 days of an employee's journey almost looks, the next 900 days almost exactly the same. Very rarely do you see somebody that comes on in 90 days as remarkably different Than they were in 900 days.”
Wilson: Managers should establish bilateral agreements rather than one-sided expectations
“Don't set expectations. Set agreements. Get agreements with people. You have an agreement that this is the job that we need you to do, not my expectations, because expectations are usually one-sided.”
Wilson: Logikcull pays employees a full month's salary to quit early
“We have this mutual agreement. Or we will pay somebody roughly a whole month of their salary to go. And it makes it easy for them to walk away.”
Wilson: Paying underperforming SaaS salespeople to leave saves compounding revenue loss
“Paying them to leave is actually a lot cheaper than keeping them on. This is especially true for salespeople, because salespeople, especially in the SaaS world, if you have a compounded revenue model, if they are missing their number, you are going to miss an …”
Wilson: Logikcull grew from 100 to 600 customers in nine months
“We went from a hundred customers, and starting in March of 2017, and that took us three years to do, to 600 customers in December of that same year, and then last year, we added another 740 customers, and it's just taken off like a rocket ship.”
Lemkin: Logikcull's NPS jumped to 50 after tying CSM goals to CSAT
“When he had his CSMs realigned around CSAT and NPS, his NPS went from negative to 50.”