Link Building

topic on 1 show · 2 statements across 1 episodes

Lenny's Podcast

2 statements about Link Building, every show

Schwartz: Link Building Is Fundamentally Brand Building, Not Raw HTML Acquisition
“Link building is brand building. So it's thinking about how you're going to build a brand and have people mentioned to you. And you're, when you're doing link building, you're creating a relationship between the piece of content that has linked to you and the …”
Eli Schwartz Sep 19, 2024 ▶ 1:27:33 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Schwartz: Traditional Link Building Via Paid Guest Posts Is an SEO Myth
“This is the biggest myth in SEO is that you could just build links and link building is, is the secret source and the secret sauce to like growing your SEO footprint. And that's totally wrong because the way most people build links is they buy these guest post…”
Eli Schwartz Sep 19, 2024 ▶ 1:07:56 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)

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